What changed, and when.

The name

Lutti started as a tool for faceless channels. It has become a campaign studio: a product in, a campaign out, built on one canvas your team can direct together. The name now says so. Nothing about your account moves: sign in with the same Google account and your boards, your media and your credits are where you left them.

A new site

• Every template now has its own page, with the finished samples it ships with and the stages it is built from.
• A models page lists every video and image model, with what each one costs before you run it.
• A Trust page sets out how credits, refunds and AI disclosure work — only promises the product keeps, and what is still coming marked as coming.
• Solutions pages for brands, agencies, app and software teams, and creators; guides to hooks, scripts, testing, formats and the rules on AI presenters; and this changelog.
• Two free tools, no account needed: a hook generator and a UGC script generator.

Plans, and honest credits

• There is no free plan. Exploring, opening templates and building a board cost nothing; you pay when you press Run.
• Starter is $19 a month for 800 credits, and Pro is $49 a month for 2,400. Paying yearly takes 20% off. Team and Agency are listed, and go on sale when shared workspaces ship.
• Credit packs of 1,000, 5,000 and 20,000 credits never expire. Plan credits carry over for one month.
• Credits were re-based: every price, and every balance, was multiplied by ten on the same day, so no balance buys less than it did.
• Every run still shows its price before you press it, and a run that fails still puts its credits back by itself.

Being built this week

Reading a product page from its link, brand kits, Cast — AI presenters who look like your customers, always labelled as AI — the campaign agent that lays a whole campaign out from one brief, a finish card for call-outs, price stamps and end cards, variations, Apps and team workspaces. Each one gets its own entry here on the day it ships, and not before.

Billing

• Pro became a real subscription, monthly or yearly, alongside three one-off credit packs, all paid through Stripe.
• Credits come in two buckets: plan credits are spent first, and credits you buy in a pack never expire.
• Every credit that arrives or leaves your balance is recorded, whatever paid for it.
• Pro renders go to the front of the queue.

Support

• A support page in the app: open a ticket, follow the thread, reply and attach a file. The form fills in the page you were on and your browser for you.
• Every failure in the app now carries a "Report a problem" link that opens a ticket with the details already chosen.
• Email when a ticket is received, when it is answered and when it is resolved. Signed-in visitors to the contact page are pointed to a ticket; the public contact form keeps working for everyone else.

Deleting your account

• Deleting an account is now a request. The account locks straight away and is erased after a grace period; sign in during that window and you can have it back with nothing lost.
• You can download everything you made and wrote as a single archive, kept for seven days.

• A chat card for Spaces. Put a chat on the board and talk a campaign through next to the cards it is about. Everyone on the board shares the same thread.
• Bring your own media to automation. Upload your own music, voiceover or images to use in an automation run instead of generating them.
• Scripture shorts moved into Story, which makes narrated videos from a script.
• Publishing straight to YouTube was removed for now. Download what you make and post it where you like.
• Settings, rebuilt on the same ruled layout as every other page. Your email is shown but not editable, because Google sign-in finds your account by it.
• Skills moved into the account group beside Settings, credits and notifications: something you set up, rather than somewhere you go to make something.

Templates

• Fourteen starter boards, each named for what it makes: a luxury product reveal, an ad in three moods, a narrated social clip, character consistency and more.
• Every template arrives with its stages titled, a note explaining each one, and every card already run, so a new board opens on finished samples rather than empty frames. Opening one is free.

The canvas

• New cards for voiceover, music and assistants. An assistant card reads everything wired into it and writes what the next card needs: a shot list, a camera direction, a hook.
• Titled groups, to keep a big board readable.
• Name a card with @ to drop it into a prompt on another card.
• An insert palette for adding cards, and a zoom menu.
• Pick the model on each card, with the price on its Run button.

Story

A script in, a narrated video out: Story voices the script and builds a video with motion graphics around it, for explainers and faceless channels.

• AI Chat now answers with Claude.
• So does the writing the rest of the app does for you: scripts, lyrics and prompt rewrites, the planning behind Motion Studio and Prompt to Motion, and trend research, which searches the web as it works.
• Nothing about how you use these features changed; the model behind them did.

• Skills are markdown files of instructions the chat follows: how you write hooks, how your brand sounds, how a script should be laid out. The format is the one Claude's own skills use, so a skill written for one works in the other.
• Five starter skills come with every account — hook writing, video script writing, a content calendar, niche research and video packaging — and each can be switched off.
• Every upload is checked before the chat uses it.

• One page, every model. Generate video on Veo 3, Seedance, Kling, Gemini Omni, Hailuo or Wan from the same form, with each model's own options for length, resolution and sound.
• Priced by the clip. Video costs what the clip actually is — the model, the length, the resolution and whether it has audio — and the form shows the figure before you run it. The same arithmetic prices it on the server, so the number you see is the number you pay.
• Sora is gone, ahead of its API shutting down on 24 September 2026.

• One price table for everything that generates: images, video, voice, music, Motion Studio renders, Prompt to Motion, songs and batches. The app reads the same table the server charges from, so the price you are shown is the price you pay.
• The price comes first. Every place that runs something says what it costs before you press it.
• Failures are refunded. If a run fails, the credits it took go back to your balance on their own — once, and for the amount it actually took.