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Vessero turns a product link into a campaign: UGC-style videos, ads and content, cast with presenters who look like your customers and finished with real motion design, on one canvas your team can direct.

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  1. Templates
  2. /
  3. Before / after (illustrative)

Ads template

Before / after (illustrative)

A before, an after made from it, and a clip that travels between them — labelled as illustrative.

5 stages · 6 cards · 3 finished samples

Use this templateAll templates

Opening it is free. Nothing is charged until you press Run on a card.

Made with this template · Veo 3 Fast · 8s · 720p

What it makes

Every card arrives already run.

These are the outputs the board ships with, each made from the prompt on its card. Run any card again and it makes a new take from the same wires.

  • Still from the Before / after (illustrative) template: Vertical close photograph: a single white canvas low-top sneaker on a grey concrete step, its toe and side scuffed with dried mud and grass stains, the laces greyed. Soft overcast daylight, three-quarter view. Illustrative product photography, no text.

    Image · Nano Banana · Still

    Vertical close photograph: a single white canvas low-top sneaker on a grey concrete step, its toe and side scuffed with dried mud and grass stains, the laces greyed. Soft overcast daylight, three-quarter view. Illustrative product photography, no text.

  • Still from the Before / after (illustrative) template: The same sneaker on the same step, same angle and light as reference image 1, now clean: bright white canvas, white laces, a clean sole edge. The foam can from reference image 2 stands beside it. Illustrative product photography, no text.

    Image · Nano Banana Edit · Still

    The same sneaker on the same step, same angle and light as reference image 1, now clean: bright white canvas, white laces, a clean sole edge. The foam can from reference image 2 stands beside it. Illustrative product photography, no text.

  • Clip from the Before / after (illustrative) template: Close, steady vertical video: a hand holding the foam can brushes foam across the sneaker in slow strokes; where the foam is wiped away, clean white canvas shows. Sound: soft brushing, foam fizzing. No music, no on-screen text.

    Video · Veo 3 Fast · 8s · 720p

    Close, steady vertical video: a hand holding the foam can brushes foam across the sneaker in slow strokes; where the foam is wiped away, clean white canvas shows. Sound: soft brushing, foam fizzing. No music, no on-screen text.

The stages

How the board runs.

  1. 01

    Product

    The product that does the cleaning. The after reads its photo as a reference, so the can beside the clean shoe is this can.

  2. 02

    Before

    The before: one shoe, one surface, one light. Everything that changes in the after has to be the product’s doing, so the scene is set once, here.

  3. 03

    After

    The after is made FROM the before — wired in as a reference — so the shoe, the step and the light stay identical and only the dirt is gone. Illustrative. Results vary — and that label has to stay on screen for as long as the comparison is.

  4. 04

    Transition

    The clip travels from the before to the after: they are wired to its first- and last-frame ports, so it begins and ends on exactly those two frames.

  5. 05

    Finish

    The finish captions the script over the transition and closes on the product; the hand is AI-generated, so the cut is labelled too. A before/after must show "Illustrative. Results vary." for as long as the comparison is on screen — it is in the script, so it is captioned: check it holds before you post.

Cards it uses

  • Product
  • Image
  • Video
  • Text
  • Finish

Each generator shows its price before it runs, and picks its own model.

How the canvas works

More ads

Related templates.

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    Describe a brand, art-direct a key frame, then animate it into a short ad.

  • Clip

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    Luxury product reveal

    One product still becomes two campaign frames and a slow, expensive-looking reveal.

  • Clip

    Ads · 3 stages

    Preview ad direction by mood

    Same product, three moods side by side — pick the direction before you shoot a frame.