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Vessero turns a product link into a campaign: UGC-style videos, ads and content, cast with presenters who look like your customers and finished with real motion design, on one canvas your team can direct.

People in our videos are AI actors unless we say otherwise.

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  1. Templates
  2. /
  3. Founder story

Branding template

Founder story

The brand’s origin, told in its own voice by a presenter who speaks for the brand — never posing as its founder.

5 stages · 9 cards · 4 finished samples

Use this templateAll templates

Opening it is free. Nothing is charged until you press Run on a card.

Made with this template · Veo 3 Fast · 8s · 720p

What it makes

Every card arrives already run.

These are the outputs the board ships with, each made from the prompt on its card. Run any card again and it makes a new take from the same wires.

  • Still from the Founder story template: Vertical phone photo: the man from the reference stands in a small coffee roastery beside a black drum roaster, burlap coffee sacks stacked behind him, warm tungsten light mixed with morning light from a high window. He faces the lens at chest height, relaxed and warm, mouth closed. Photorealistic, natural phone-camera look. No text, no logos.

    Image · Nano Banana Edit · Still

    Vertical phone photo: the man from the reference stands in a small coffee roastery beside a black drum roaster, burlap coffee sacks stacked behind him, warm tungsten light mixed with morning light from a high window. He faces the lens at chest height, relaxed and warm, mouth closed. Photorealistic, natural phone-camera look. No text, no logos.

  • Still from the Founder story template: Vertical close photo: freshly roasted coffee beans turning in the round cooling tray of a drum roaster under a steel stirring arm, wisps of smoke, warm light glinting on the oils. No text, no logos.

    Image · Nano Banana · Still

    Vertical close photo: freshly roasted coffee beans turning in the round cooling tray of a drum roaster under a steel stirring arm, wisps of smoke, warm light glinting on the oils. No text, no logos.

  • Clip from the Founder story template: Handheld vertical phone video in the roastery: he looks into the lens and says, warm and unhurried: "Every bag of Ember is roasted within a week of shipping. Here's why." The roaster hums behind him. No music. A clean frame: no subtitles, no captions, no on-screen text of any kind.

    Video · Veo 3 Fast · 8s · 720p

    Handheld vertical phone video in the roastery: he looks into the lens and says, warm and unhurried: "Every bag of Ember is roasted within a week of shipping. Here's why." The roaster hums behind him. No music. A clean frame: no subtitles, no captions, no on-screen text of any kind.

  • Clip from the Founder story template: The cooling tray turns slowly and fresh beans tumble under the steel arm as thin smoke rises. Close, warm light. Sound: beans rustling, the roaster humming. No music, no on-screen text.

    Video · Veo 3 Fast · 4s · 720p

    The cooling tray turns slowly and fresh beans tumble under the steel arm as thin smoke rises. Close, warm light. Sound: beans rustling, the roaster humming. No music, no on-screen text.

The stages

How the board runs.

  1. 01

    Brand & story

    The brand and its story, in its own facts. The script may use only what is written here — the names, the dates, the numbers.

  2. 02

    Script

    A 25-second script in the brand’s voice. The presenter speaks for Ember — "At Ember, we…" — and names the founders in the third person: an AI presenter can tell a brand’s story, but never as the person it happened to.

  3. 03

    Shots

    The presenter, placed in a roastery from his own photo as a reference, and the frame for the b-roll. Each still opens a clip.

  4. 04

    Clips

    The presenter says the hook to camera; the b-roll carries the story under the next line. For the next line of the script, duplicate the talking card and change the quote.

  5. 05

    Finish

    The finish cuts the talking clip and the b-roll, captions them from the script, and labels the presenter as AI-generated: the story is the brand’s, and the presenter is not its founder.

Cards it uses

  • Brand
  • Text
  • Assistant
  • Actor
  • Video
  • Finish

Each generator shows its price before it runs, and picks its own model.

How the canvas works

More branding

Related templates.

  • Branding · 2 stages

    Product showcase

    One product, three angles from a single description, ready for a listing.

  • Branding · 2 stages

    Multiple mockup views

    A flat packaging design, placed into three real settings without a photoshoot.

  • Branding · 3 stages

    Logo to brand guidelines

    A logo mark and a sentence about the brand become written guidelines and a brand sheet.